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Our vision
To develop and support an interdisciplinary community of practice people and build a platform for exchanging knowledge about experience design. To generate more awareness and create a clearer definition of experience design through events and written articles. An important part of this is personal (off-line) contact between peers. To become a strategic tool for professionals to create great experiences in Europe by clearly communicating the values of experience design to the business community and the public.
What steps do we need to take to achieve this vision?
EDOlounge.org is an online platform that presents articles, photos and videos about experience design topics. The community uses discussion forums or establishes special interest groups or organises events to support the network and its activities. From time to time EDO organises off-line events such as field trips or informal meetings on specific topics.
Who can participate in EDO?
EDO is open to everybody interested in experience design or related areas such as: Human Centred Design, User Centred Design, Design Thinking, Experiental Design, Interaction Design, People Centred Innovation, Design Management etc.
What can members do?
EDO has three types of members: visitors, active members and supporters. Visitors have mainly a passive role whereas active members support EDO actively by writing or sharing photos and videos or organising events. Supporters provide EDO with financial resources.
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Become a member!
The main areas of EDOlounge.org are reserved for our registered members.
Membership is free and you can register here:
http://edolounge.ning.com/main/authorization/signUp?
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Who are the founders of EDO?
The founders of EDO and the host of the EDOlounge are three professionals based in Switzerland: Luc Haldimann (CEO of Anycase GmbH), Daniel Hunziker (Consultant and CEO of Associés Consult GmbH) and Mario L. Giudici (Consultant and Partner of Associés Consult GmbH). As well as the founders, there is also a network of associated professionals who are increasingly involved in the initiative.
Mario L. Giudici is a passionate EDO advocate. For Mario, design is a way of thinking, more than just a professional field of activity. Mario studied product design at the School of Art and Design in Zurich, Switzerland and worked in the communications field before switching to user experience design. He has been a project manager, assistant set designer, art collector and PR professional. He is now moving his career into human-centred services.
Daniel Hunziker initiated the idea of founding a European experience design community. He manages an innovative design consultancy that creates better experiences for products and services. For over 15 years, Daniel has been advocating user-friendly products and services using user-centred design and usability engineering. “It’s not possible to NOT create an experience. I see experience design as a meta concept which brings together all activities to create better products and services.”
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What is Experience Design about?
Experience design is an important part of the strategy for all interaction between companies and their customers. Especially for companies in markets that are becoming increasingly saturated and where products and services are becoming more and more indistinguishable, a well-designed customer and user experience is often the only way to differentiate themselves from their competitors
The benefits of clearly designed experiences are obvious: excellent and remarkable experiences lead to happier customers, increased customer loyalty and more success.
Interdisciplinary
Experience design is an interdisciplinary concept that incorporates all aspects of the brand, the business, the environment and the experience in various industries.
It is an approach, a philosophy and a methodology for improving interaction. It attempts to draw from many sources including psychology, linguistics, cognitive science, architecture and environmental design, haptics, product design, information architecture, ethnography, brand management, interaction design, service design, storytelling, film-making and heuristics.
Related fields are human-centred design, user-centred design, experiental design, people-centred innovation, design management and design thinking.
Pioneers
The American information and interface designer Nathan Shedroff is one of the pioneering thinkers and authors in the experience design field. He is well known for his books, website (http://www.nathan.com/ed/) and essays in various on- and off-line publications.
His first book "Experience Design" (2001) is a visual rather than a verbal attempt to define experience design using real-world examples of interesting, good, familiar or surprising experiences. |
